Loop Snus & Nicotine Pouches
The Stockholm flavour lab
Loop is the Stockholm tobacco-free snus known for its spicy-fruit nicotine pouches. It launched in 2019 from Another Snus Factory in Stockholm, a small Swedish maker that built the brand around a single deliberate decision: stop starting with mint. Where most pouch brands open a new range with a mint variant and add fruit later, Loop opened with chili, peach, rhubarb, and jalapeño, and let mint slot in alongside them. The result is the most distinctive flavour catalogue in the category.
Spice as a core flavour, not a gimmick
Loop's signature is the spicy-fruit profile. Red Chili Melon balances melon sweetness against chili heat without either side dominating. Hot Peach is peach with a warming back-end rather than a flat sweetness. Habanero Mint keeps the cool of mint as the top note and lets habanero work as the finish. Jalapeño Lime puts the heat against citrus rather than against fruit. Each of these took multiple iterations to land, and they only made it into the range once the balance held over the full release of the pouch, not just the first minute.
Outside the spicy line, Loop runs a complete mint range (Smooth Mint, Ice Cool Mint), a coffee variant (Creamy Cappuccino), and a Scandinavian-classic liquorice (Licorice Fusion). The brand also makes Loop Zero Cool Mint, a fully nicotine-free pouch for anyone working through a step-down or just wanting the format without the load.
The format philosophy
Loop pushed the mini format harder than most brands, and the mini line is now a substantial part of the range: Smooth Mint Mini, Hot Peach Mini, Red Chili Mini, Jalapeño Lime Mini, Creamy Cappuccino Mini. The argument behind it is straightforward: a smaller pouch with concentrated nicotine release gives you the same effect as a slim pouch in less space, sits more discreetly under the lip, and works better for anyone who wants something less visible at the table or in a meeting.
The slim line covers everything from regular Strong (around 9 to 12 mg per pouch) up through Extra Strong (around 14 to 16 mg) to Hyper Strong (around 18 to 20+ mg per pouch). Hyper Strong tier sits with our extra strong scale rather than the strong tier; we've mapped Loop against every other brand we stock in the Strength Guide.
The can
Loop's cans are smaller in diameter than the standard 20-pouch can, but hold a comparable count (typically 20 pouches, with mini cans holding around 22 to 24). The graphic identity uses the actual flavour cue (chili pepper for the spicy line, mint leaf for mint, coffee bean for cappuccino) rather than colour-coded strength bands. Practical for picking the right can in a pocket without reading the label.
Free EU shipping on orders over €40. Discreet packaging on every order.
Frequently asked
Which Loop should I start with?
If you're new to Loop, Smooth Mint Mini is the gentlest entry: a soft mint at the lower end of Loop's strength range, in the brand's signature small format. If you want to test what makes Loop different from other brands, Red Chili Melon Medium or Hot Peach Strong are the best introductions to the spicy-fruit signature without going into the Hyper Strong tier.
What does Hyper Strong actually mean in Loop?
Hyper Strong is Loop's top strength tier, sitting around 18 to 20 mg per pouch. It functionally crosses into our Extra Strong category. Hot Peach Hyper Strong, Red Chili Melon Hyper Strong, Habanero Mint Hyper Strong, and Jalapeño Lime Hyper Strong are all in this tier. None of them are recommended starting points; they're for people already comfortable at 14 to 16 mg.
Are Loop pouches actually spicy?
Yes, the chili and habanero notes come through clearly, but they're built for balance rather than burn. The heat sits more like a warming back-end than the front-of-mouth sting of a fresh chili. If you find normal chili food enjoyable, you'll find Loop's spicy line enjoyable. If you avoid spice altogether, the mint, coffee, and rhubarb variants don't carry any heat.
Is Loop Zero really nicotine-free?
Yes. Loop Zero Cool Mint contains no nicotine. The pouch material, mint flavour, and form factor are otherwise the same as a regular Loop pouch. It's a useful tool for anyone tapering down nicotine intake or who likes the ritual of a pouch without the nicotine load.
What's the difference between the Mini and Slim formats in Loop?
Mini is a smaller pouch (around 0.5 g) with a more concentrated release and a less visible profile under the lip. Slim is the standard 0.7 g format with a longer release curve and slightly higher total nicotine. For the same flavour at the same labelled mg, the Mini will feel sharper at the front and shorter overall; the Slim will feel more even.
Is Loop the same as snus?
No. Traditional Swedish snus contains tobacco; Loop does not. Loop is a tobacco-free nicotine pouch, often called tobacco-free snus in everyday usage. The format and feel sit close to snus, the regulatory category and ingredients are different.
Where can I buy Loop with EU shipping?
This collection ships free across the EU on orders over €40, with discreet packaging on every order. We deliver to Germany, Ireland, Italy, Spain, Portugal, and Poland. Current rates and timings are listed on the shipping page.