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Killa snus in short: Killa is a tobacco-free nicotine pouch brand from NGP, the Danish maker behind Pablo. Every Killa we sell has 13.2 mg of nicotine per pouch (the can says 16 mg/g), comes in a slim pouch and holds 20 pouches. Because the strength is the same across the range, choosing a Killa is a choice of flavour.
Every KILLA strength on our five-dot scale
Questions about strength or how pouches work? Read the strength guide.
Killa is a tobacco-free nicotine pouch made by NGP in Denmark, the same company that makes Pablo. The pouches are filled with plant fibre, nicotine and flavouring, with no tobacco leaf. Killa is known for its bold flavours and its strength: every pouch in the range sits in the strong part of the market.
People call it "Killa snus", and we do too, because snus is the everyday word for anything that goes under the lip. Strictly speaking, snus is a moist tobacco product. Killa contains no tobacco, which is why it can be sold outside Sweden. Our guide to snus vs nicotine pouches explains the difference, and who makes Killa and Pablo tells the story of the maker.
Every Killa we stock has 13.2 mg of nicotine per pouch. On our scale that is Extra Strong (12 to 20 mg per pouch). The can says 16 mg/g, which is nicotine per gram of pouch content, not per pouch. A Killa pouch weighs about 0.8 g, so 16 mg/g works out at about 13.2 mg in each pouch.
| Killa | |
|---|---|
| Nicotine per pouch | 13.2 mg |
| On the can | 16 mg/g |
| Pouch weight | about 0.8 g |
| Pouches per can | 20 |
| Format | Slim |
| Our strength level | Extra Strong (12 to 20 mg per pouch) |
Killa is strong, but it is not the top of the market. If Killa is new to you and you use lighter pouches today, step up gradually. Our Nicotine Pouch Strength Index puts every brand on the same per pouch scale.
The 16 on a Killa can is mg/g, so it is not comparable with brands that print mg per pouch, such as VELO or ZYN. A Killa at 16 mg/g holds about 13.2 mg per pouch, a little more than a VELO labelled 10 mg and less than a White Fox Peppered Mint at 14.3 mg per pouch. Compare pouches by mg per pouch, never by the biggest number on the can.
Killa's range is wide, and at this strength the flavours are bold rather than subtle. Many of the fruit flavours have a cooling finish. These are the Killa flavours in our range, all at 13.2 mg per pouch:
| Flavour family | Killa products |
|---|---|
| Mint | Cold Mint, Cold X Mint, Spearmint |
| Fruit | Apple, Banana Ice, Grape Ice, Mango Ice, Melon, Watermelon |
| Berry | Blueberry, Strawberry Cheesecake, Strawberry Lychee |
| Candy | Bubblegum |
| Drinks | Cola, Energy |
Stock changes: the product grid above always shows what is available today.
Over the last two months, Killa Banana Ice has been our best-selling Killa: ripe banana with a cooling finish, at the same 13.2 mg per pouch as the rest of the range. Killa Apple and the mint flavours follow. If you want one can to understand what Killa is about, start with one of these.
Because every Killa has the same strength, you choose by flavour:
If you are not sure which strength suits you, our strength guide maps every brand on one scale.
Place one pouch between your upper lip and gum and leave it there. Do not chew it. Most people keep a pouch in for 20 to 40 minutes, until the flavour fades, then throw it away in the lid compartment or a bin. Killa pouches are slightly moist, so the first minutes are the most intense. More in how long nicotine pouches last.
| Brand | Example | Nicotine per pouch |
|---|---|---|
| Killa | Killa Banana Ice | 13.2 mg |
| Pablo | Pablo Exclusive | 30 mg |
| White Fox | White Fox Peppered Mint | 14.3 mg |
| VELO | VELO Crispy Peppermint | 10 mg |
Pablo, from the same maker, is far stronger. White Fox sits just above Killa, and a standard VELO just below. Full comparisons: Killa vs Pablo, White Fox vs Killa, Velo vs Killa, Zyn vs Killa, Cuba vs Killa and Rabbit vs Killa.
Killa contains no tobacco, so it is not covered by the EU ban on oral tobacco that keeps traditional snus out of most EU countries. Tobacco-free nicotine pouches are regulated country by country, and the rules differ. Our guide to where nicotine pouches are legal covers each market. Killa is for adults only.
A can of Killa costs €3.79, and from €3.18 per can when you buy 40. We ship from Sweden to 20 EU countries, usually within 2 to 5 business days, and delivery is free on orders over €50, including home delivery. Every order arrives in plain packaging.
Every Killa we sell has 13.2 mg of nicotine per pouch, which is Extra Strong on our scale. The can says 16 mg/g, which is nicotine per gram, not per pouch.
No. Killa has 13.2 mg per pouch, while Pablo Exclusive has 30 mg per pouch. Both come from the same Danish maker, NGP, but Pablo is the much stronger brand.
No. Killa is a tobacco-free nicotine pouch made from plant fibre, nicotine and flavouring. It is called snus because of the format, not because of tobacco.
Killa is made by NGP in Denmark, the same company that makes Pablo.
At PouchSpot, Killa Banana Ice has been the best seller over the last two months, followed by Apple and the mint flavours.
Yes, every Killa in our range has 13.2 mg per pouch, so you choose by flavour.
€3.79 per can, or from €3.18 per can in a 40-pack, with free shipping over €50.
