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VELO are nicotine pouches (tobacco-free snus) from British American Tobacco, descended from Epok and Lyft and one of Europe's most familiar pouch brands. Shop VELO at Pouchspot, 0 to 17 mg in mini and slim, from €4.57, free EU shipping over €50.
Every Velo strength on our five-dot scale
Questions about strength or how pouches work? Read the strength guide.
VELO is one of Europe's most familiar tobacco-free snus brands, sold as a nicotine pouch in mint, fruit, and liquorice. It began life under another name. In 2014, a brand called Epok launched what's widely credited as the first all-white nicotine pouch, a tobacco-free format that broke from the look and feel of traditional Swedish snus. Epok was acquired by British American Tobacco in 2017, briefly rebadged as Lyft, and finally consolidated under the VELO name in 2019. The Lyft transition is why some long-time customers still occasionally ask whether the two are the same product. They are.
VELO's range now sits across mint, citrus, fruit, berry, floral, and liquorice profiles, plus nicotine-free Zero variants. The mint side anchors the catalogue: Crispy Peppermint, Crispy Peppermint Mini, Freezing Peppermint, Freezing Peppermint Ultra, Freezing Peppermint Max, Bright Peppermint, Green Spearmint, and Simply Spearmint Mini cover everything from soft and rounded through to sharp and arctic.
Beyond mint: Icy Cherry, Dark Cherry Mini, Mango Flame (with a subtle warming sensation), Tropical Mango Slim and Tropical Mango High Nic, Mango Ice Slim, Wintery Watermelon Mini, Purple Grape and Purple Grape Mini, Guava Passionfruit Slim, Guava Jalapeno Slim, Blue Raspberry, Blueberry Ice Slim, Ruby Berry Slim, Dark Blackcurrant, Sour Lime Mini and Sour Lime Slim, Zesty Elderflower, and Salty Liquorice. The McLaren Spicy Papaya Slim sits as a Formula 1 partnership product. Bright Peppermint Zero, Purple Grape Zero, and Tropical Mango Zero deliver the same flavour profiles without nicotine, for anyone who wants the ritual without the load.
VELO uses two main formats. Mini sits at 4 to 8 mg per pouch in a discreet, almost flat shape under the lip. Slim runs the wider strength range, from mild (6 mg) through regular (8 to 10 mg) to strong (Freezing Peppermint Ultra, Freezing Peppermint Max, and Tropical Mango High Nic at the upper end, 14 to 17 mg per pouch). By strength:
We've mapped this against every other brand we stock in the Strength Guide.
If you've used VELO for a few years and come back to find the names different, that's the 2024 portfolio rename. Ice Cool Mint became Crispy Peppermint. Freeze Max became Freezing Peppermint Max. The intent was to make each name describe what's inside before you open the can. Same product, same release curve, different label.
VELO introduced a refill system in 2023: reusable cans that take refill pouches instead of disposable cans. Less plastic, same product. Worth mentioning if you've moved to VELO for daily use and want to lower the packaging side of that.
At Pouchspot, VELO costs from €5.45 per can, and from €4.57 per can in the 40-pack. Delivery is free on orders from €50, with discreet packaging on every order. Rates and timings are on the shipping page.
New to the brand? Read VELO flavours and strengths explained, and see how it compares in VELO vs ZYN and VELO vs Helwit.
VELO ranges from 0 mg (Zero) to 17 mg of nicotine per pouch at Pouchspot. Freezing Peppermint is 10.9 mg, the Ultra version 14 mg and Max 17 mg.
Freezing Peppermint Max and Freezing Peppermint Ultra sit at the top of the slim range at 14 to 17 mg per pouch. Tropical Mango High Nic, at 14 mg, is the strongest non-mint option in the slim format. None of these are recommended starting points; come to them after working through Crispy Peppermint or one of the regular fruit options.
The gentlest are the 4 mg minis, such as Simply Spearmint Mini or Sour Lime Mini. VELO Crispy Peppermint Mini is 8 mg in the small mini format that's barely noticeable under the lip. If you've used nicotine pouches before, VELO Crispy Peppermint is the everyday default at 10 mg. If you want something colder, Freezing Peppermint at 10.9 mg adds more menthol cooling.
The most searched are the mints, Freezing Peppermint and Crispy Peppermint. Beyond mint there's fruit (Icy Cherry, Tropical Mango, Wintery Watermelon Mini), berry (Blue Raspberry, Dark Blackcurrant), citrus (Sour Lime), floral (Zesty Elderflower) and liquorice (Salty Liquorice). Nicotine-free options are Bright Peppermint Zero, Purple Grape Zero and Tropical Mango Zero: plant fibre, flavour, sweeteners and pH balancers, but no nicotine.
Mini pouches are smaller and flatter, and at Pouchspot run from 4 to 8 mg per pouch (Simply Spearmint Mini 4 mg, Purple Grape Mini 6 mg, Crispy Peppermint Mini 8 mg). Slim is the longer standard format and covers 6 to 17 mg. Because a Mini holds less material, its nicotine per gram can be higher even when the per-pouch figure is lower: Crispy Peppermint Mini is 8 mg per pouch (16 mg/g), Crispy Peppermint 10 mg (14 mg/g). Pick Mini for discretion, Slim for the wider strength and flavour range.
Place one pouch between your upper lip and gum and leave it there; there's no need to chew or suck it. Take it out whenever you like and put the used pouch in the bin.
There's no fixed time. Flavour comes through first and fades gradually, and most people take the pouch out once the flavour has gone. Most VELO cans hold 20 pouches, so how long a can lasts depends on how many you use a day.
At Pouchspot, from €5.45 per can, and from €4.57 per can in the 40-pack. Delivery is free from €50; see the shipping page.
No, although the two are often used interchangeably in everyday conversation. Traditional Swedish snus contains tobacco. VELO has been built as a tobacco-free nicotine pouch since the original Epok launch in 2014: plant fibre, with nicotine, flavour, sweeteners, and pH balancers added, no tobacco leaf and no tobacco extract. It's often called tobacco-free snus in everyday usage; the format and feel are similar, the regulatory category and ingredients are different.
