Mild
The entry-strength tier
Mild covers the lowest standard strength range in the category, around 4 to 6 mg per pouch. This is where almost everyone should start: enough nicotine to feel something, gentle enough to avoid the dizziness or stomach discomfort that overshooting on strength can cause. After a week or two on Mild, most people either stay here as their daily default or step up to Medium (6 to 12 mg).
What sits in Mild
Mild has the second-widest selection in the catalogue (after Medium), with most major brands offering at least one mild product. Mint at this strength includes ZYN Cool Mint Mini 3mg, Skruf Fresh Mint S2, Helwit Mint Slim, Apres Mint, ON! Mint, ACE Cool Mint Low, and ACE Eucalyptus. Berry options include Skruf Purple Cassice S2 (blackcurrant), Skruf Indigo Berry S2, Helwit Blueberry, and XQS Blueberry Mint Light. Citrus runs through ZYN Citrus 3mg, ZYN Lemon Spritz, Apres Lemon Curd, and XQS Citrus Light. Fruit options include Helwit Cherry, XQS Black Cherry Light, XQS Tropical Light, and ZYN Bellini.
The more unusual flavours are mostly here too: Helwit Cola, Helwit Mocha, Helwit Salmiak (despite the "Extra Strong" name), Helwit Violet (floral), XQS Soft Toffee, ON! Coffee, ZYN Espressino, ZYN Black Licorice Mini, ZYN Violet Licorice S2, Apres Ice Tea Peach, and Skruf Nordic Liquorice S2. Useful: if you want to test an unusual flavour without committing to a higher strength, Mild is where most of those flavours have an entry-level version.
Who Mild suits
Mild is the right starting tier for anyone new to nicotine pouches without prior nicotine exposure. It's also the right tier for people stepping back down from a stronger habit, or for anyone who simply prefers a lower-key pouch experience. For daily use, Mild often stays in rotation alongside higher-strength options for less-stimulating times of day.
Format options at Mild
Mild is available across all formats. ZYN Mini and ON! Mini are in the small format. Most Skruf, Helwit, Apres, and XQS Light products are in slim format. There's no single "right" combination of strength and format, but Mild plus Mini is the most discreet pairing in the catalogue and a common starting point.
Stepping up from Mild
If Mild starts feeling too gentle after regular use, step up to Medium (6 to 12 mg per pouch). For mapping all strength tiers across all the brands we carry, see the Strength Guide.
Free EU shipping on orders over €40. Discreet packaging on every order.
Frequently asked
How many mg is "Mild" strength?
Mild covers roughly 4 to 6 mg per pouch in our catalogue. Most ZYN Mini products at 3mg sit at the lower end; Skruf S2, Helwit Slim, Apres, and XQS Light products sit at 6 to 7 mg. The exact mg per pouch is on each product page.
Which Mild pouch should I start with?
For a first nicotine pouch ever, ZYN Cool Mint 3mg Mini is the gentlest entry we stock: small format, low nicotine, classic mint profile. If you want something with more flavour interest, Apres Lemon Curd or Skruf Purple Cassice S2 are good alternative starting points at the same strength tier.
Will I feel anything from a Mild pouch?
With prior nicotine exposure, Mild may feel too gentle and not register much. Without prior nicotine exposure, you'll feel Mild clearly: a light head-buzz that lasts ten to fifteen minutes is typical. Either way, start with Mild before assuming you need more.
Are Mild nicotine pouches the same as snus?
No. Traditional Swedish snus contains tobacco. The Mild-strength pouches in our catalogue are tobacco-free, sometimes called "tabakfreier Snus" in everyday German usage.
Where can I buy Mild nicotine pouches with EU shipping?
This collection ships free across the EU on orders over €40, with discreet packaging on every order. We deliver to Germany, Austria, the Netherlands, Belgium, France, Spain, Italy, and most other EU member states. UK shipping is also available; current rates and timings are listed on the shipping page.