Pablo is a high-strength nicotine pouch brand from NGP Empire, the Danish manufacturer also behind Killa. Established in 2017, it has become one of the most recognized names in the extra-strong category, built entirely around intensity and bold flavor for experienced users.
The range spans several lines. Pablo Exclusive leads at 50mg/g (roughly 30mg per pouch) with flavors like Ice Cold, Frosted Mint, Grape Ice, Strawberry Cheesecake, Cola, Mango Ice, and Bubblegum. Pablo Gold Edition, introduced in 2025, brings the strength down to 17mg per pouch with fruit-forward options like Passion Fruit, Kiwi, and White Mint, opening the brand to a wider audience. All pouches are slim, tobacco-free, and built with a moist formula for faster nicotine release. Pablo is not a starting point. It is a brand made for those who already know what they want and prefer their nicotine experience uncompromising.