Pablo Snus & Nicotine Pouches
The extra-strong end of the NGP Empire line
Pablo is the extra-strong tobacco-free snus from NGP Empire, sold as a high-strength nicotine pouch. It launched in 2017 from NGP Empire, the Danish parent company also behind Killa. Where Killa runs the strong tier (12 to 16 mg per pouch) with broad flavour range, Pablo sits at the extra-strong end with a more focused catalogue. The two share construction (slightly moist slim pouches, fast release at first contact, candy-leaning flavour engineering) but sit in different strength brackets. If you've worked through Killa and want the same NGP feel at higher mg, Pablo is the natural step up.
The Pablo catalogue we stock
Pablo splits cleanly into two strength tiers plus a dedicated mint sub-line:
Pablo Exclusive is the brand's signature extra-strong line, around 30 mg per pouch. The flavour spread is candy-fruit and ice-cooled fruit: Pablo Exclusive Mango Ice, Banana Ice, Grape Ice, Bubblegum, Strawberry Cheesecake, Strawberry Lychee, and Frosted Mint. The "Ice" in most names is menthol cooling layered over the fruit base, which gives the high-mg pouches a sharper front-end and offsets some of the candy sweetness. Strawberry Cheesecake reads as an actual cheesecake profile rather than a generic strawberry pouch, the same NGP flavour signature visible across the Killa range.
Pablo Ice Cold and Pablo X Ice Cold are the dedicated mint variants in the line. Ice Cold runs at the standard Pablo Exclusive strength (around 30 mg). Pablo X Ice Cold pushes harder with a sharper menthol profile and slightly higher load. Both sit firmly in the extra-strong tier; neither is a starting point.
Pablo Gold Edition launched in 2025 as the brand's lower-strength entry, at around 17 mg per pouch (regular tier rather than extra strong). The Gold Edition flavours we stock are fruit-forward: Pablo Exclusive Kiwi Strong, Pablo Exclusive Passion Fruit Strong, and Pablo Exclusive Pear Strong. These are the Pablo flavour profile at a more accessible strength, useful if you want the brand's flavour engineering without committing to the 30 mg load.
Strength and feel
Most of the Pablo range sits at extra strong (around 30 mg per pouch). The Gold Edition products at around 17 mg are the only Pablo line in the regular strength tier. None of the Pablo catalogue is a starting point for nicotine pouches. If you're new to the format, begin with our Mild range (4 to 6 mg) and work up; coming directly to Pablo's 30 mg tier produces dizziness and stomach discomfort for most people without significant prior nicotine exposure.
The pouch construction is slim format (around 0.7 g per pouch) with a moist build that releases flavour and nicotine quickly. Compared to a drier extra-strong pouch like White Fox at 16 mg, Pablo at 30 mg feels significantly sharper at first contact. Total session length is comparable to other extra-strong pouches; the curve is steeper.
For mapping Pablo's tiers against every other brand we carry, see the Strength Guide.
Format and packaging
All Pablo products are slim format with 20 pouches per can. The packaging follows a clear visual signature: dark cans for the standard Exclusive line, white cans for Ice Cold variants, gold cans for the Gold Edition. The colour-coding tells you the strength tier at a glance (dark for 30 mg, gold for 17 mg) without reading the label.
Free EU shipping on orders over €40. Discreet packaging on every order.
Frequently asked
Which Pablo should I start with?
None of the standard Pablo line is a starting point; all of it sits in extra-strong territory. If you've worked through milder strengths and want to test the brand, Pablo Gold Edition at around 17 mg (Pear Strong, Kiwi Strong, or Passion Fruit Strong) is the gentler entry. If you're already comfortable with the 30 mg tier from another brand, Pablo Exclusive Mango Ice or Frosted Mint are the cleanest entry points to the standard line.
How strong is Pablo?
Pablo Exclusive sits at around 30 mg per pouch (extra strong). Pablo Ice Cold and Pablo X Ice Cold sit at the same tier with slightly different release profiles. Pablo Gold Edition (the Strong-suffix products: Kiwi, Passion Fruit, Pear) sits at around 17 mg (regular tier). For comparison: mild pouches sit at 4 to 6 mg, regular at 6 to 12 mg, strong at 12 to 16 mg, and extra strong at 16 mg and above.
What's the difference between Pablo and Killa?
Both come from NGP Empire in Denmark. Killa runs the strong tier (12 to 16 mg) with a broad flavour catalogue. Pablo runs the extra-strong tier (mostly 30 mg) with a more focused range. Same parent company, same construction style (moist slim pouches, fast first-contact release), different strength brackets. If you like Killa and want more mg, Pablo is the natural step up.
What's the difference between Pablo Exclusive and Pablo Gold Edition?
Strength. Pablo Exclusive is the standard 30 mg line. Pablo Gold Edition is the 17 mg line, launched in 2025 to broaden the brand's audience beyond the extra-strong-only positioning. The Gold Edition flavours we stock (Kiwi, Passion Fruit, Pear) are also more fruit-forward than the candy-and-ice profiles that dominate the Exclusive line.
Is Pablo suitable for beginners?
No. Pablo Exclusive at 30 mg is well above any sensible starting strength for nicotine pouches. Begin with our Mild range (4 to 6 mg) and work up through Medium and Strong over weeks of regular use before considering Pablo. Even Pablo Gold Edition at 17 mg is firmly in the regular tier, not a beginner option.
Is Pablo the same as snus?
No. Traditional Swedish snus contains tobacco; Pablo does not. Pablo is a tobacco-free nicotine pouch, often called tobacco-free snus in everyday usage. The format and feel sit close to snus; the regulatory category, ingredients, and strength range are different.
Where can I buy Pablo with EU shipping?
This collection ships free across the EU on orders over €40, with discreet packaging on every order. We deliver to Germany, Ireland, Italy, Spain, Portugal, and Poland. Current rates and timings are listed on the shipping page.