Swag Snus & Nicotine Pouches
The Swedish dry-pouch brand
Swag is a tobacco-free snus and nicotine pouch brand that launched in 2018 from AM Swedish, a Swedish manufacturer that also produces 24K Snus and works with several other Scandinavian brands. The Swag positioning is straightforward: dry slim pouches with plant-based fibre, two clean strength tiers, and a flavour line built around the most-asked-for profiles in the European pouch market rather than experimental territory. The dry construction is the editorial detail. Where most modern pouches use a moist build for fast first-contact release, Swag uses a drier formula that releases nicotine and flavour more gradually across a longer 40 to 45 minute session.
The Swag catalogue we stock
From Swag's wider range, we currently stock the two core flavours across both strength tiers:
Mint: Swag Minto at Regular and Strong strengths. A bold cooling mint with a slight sweetness on the back end, less aggressive than ice-style mint pouches and closer to a classic peppermint profile.
Berry: Swag Fresh Red at Regular and Strong strengths. A Swedish strawberry profile, sweet and clean rather than candy-like, with the strawberry flavour lasting most of the session rather than fading after the first ten minutes.
Swag's wider range outside our active catalogue includes Elderflower, Mojito Lime, Cappuccino, and Ice Grape across the same two-tier strength system.
Strength tiers
Swag uses two strengths labelled in mg per gram of pouch contents (printed on the can): Regular at 12 mg/g, which works out to approximately 8 mg per pouch (mild tier), and Strong at 25 mg/g, which works out to approximately 17 mg per pouch (extra-strong tier). Same flavour profile across both tiers within each flavour line; the difference is purely nicotine load, not flavour development.
For mapping Swag's strength tiers against every other brand we carry, see the Strength Guide.
Format and feel
All Swag pouches are slim format, all-white, around 0.7 g per pouch with 20 pouches per can. The dry construction means the first ten minutes feel softer than a moist pouch at the same strength, with the nicotine and flavour curve building over time rather than peaking immediately. Useful if you find moist pouches too sharp at first contact, or if you prefer a longer single session over higher peak intensity.
Free EU shipping on orders over €40. Discreet packaging on every order.
Frequently asked
Which Swag should I start with?
For a first Swag, Minto Regular at 12 mg/g (around 8 mg per pouch) is the gentlest entry, a clean cooling mint at mild strength. If you prefer fruit, Fresh Red Regular sits at the same strength with a Swedish-strawberry profile.
What's the difference between Regular and Strong?
Regular is 12 mg/g (approximately 8 mg per pouch, mild tier). Strong is 25 mg/g (approximately 17 mg per pouch, extra-strong tier). The flavour profiles are identical between the two; only the nicotine load differs. Find the flavour you like at Regular and step up to Strong if you want the same flavour with more strength.
What does "dry pouch" mean?
Most modern slim pouches use a moist build, where the contents are pre-hydrated for fast flavour and nicotine release on first contact. A dry pouch needs the moisture from your saliva to start the release. The result is a slower, more gradual curve across a longer session, with a softer first few minutes. Some people prefer this for the reduced peak intensity; others prefer the immediacy of moist pouches.
Why is Swag labelled in mg per gram?
Swag uses the mg/g notation that's standard on Swedish snus products, where the strength refers to nicotine per gram of pouch contents rather than per individual pouch. Most brands label per-pouch directly. To translate: 12 mg/g times a 0.7 g pouch is approximately 8 mg per pouch, and 25 mg/g times 0.7 g is approximately 17 mg per pouch.
Is Swag the same as snus?
No. Traditional Swedish snus contains tobacco; Swag does not. Swag is a tobacco-free nicotine pouch, often called tobacco-free snus. The format and feel sit close to snus; the regulatory category and ingredients are different.
Where can I buy Swag with EU shipping?
This collection ships free across the EU on orders over €40, with discreet packaging on every order. We deliver to Germany, Ireland, Italy, Spain, Portugal, and Poland. Current rates and timings are listed on the shipping page.