SWAG is a Swedish nicotine pouch brand from AM Swedish, established in 2018 with a focus on bold flavor and modern design. Made entirely without tobacco, each slim pouch is filled with soft plant fiber and uses plant-based nicotine for a clean, low-drip experience that can last up to 45 minutes.
The range comes in two core strengths: Regular at 12mg/g and Strong at 25mg/g, with 20 pouches per can. Flavors start with the essentials, Minto and Fresh Red (a sweet Swedish strawberry), then branch into more distinctive territory with Elderflower, Mojito Lime, Cappuccino, Ice Grape, and Minto XS. It is a lineup that rewards curiosity. The dry pouch composition means a slower, more gradual release rather than an immediate hit. SWAG sits comfortably between everyday accessibility and creative flavor development, offering something for those who want their pouches to feel a little less predictable.