White Fox

White Fox Snus & Nicotine Pouches

The Swedish all-white snus that set the standard

White Fox is the dry, all-white snus that set the standard for the tobacco-free nicotine pouch. It was launched by GN Tobacco in 2017, and quickly became the reference point for the dry, all-white pouch. Where most competing brands were still pushing brown, slightly damp pouches, White Fox arrived with a fully white, dry pouch that didn't stain, didn't drip, and held its release pattern steady over a longer span. The black-and-white can design (with the white fox graphic) borrowed visual language from premium spirits rather than tobacco, and it stuck.

What makes a White Fox feel different

The pouch material is dry. That single difference shapes everything else. A drier pouch with higher pH releases nicotine faster on first contact and feels sharper than a moister pouch at the same labelled mg. It also stays comfortable longer because there's less drift in the lip. If you've used Killa or Cuba and want to try something with a different release curve, White Fox is the natural comparison.

The plant-fibre base, eucalyptus oil, and pine-fibre composition are part of why White Fox tastes cleaner than most flavoured pouches. The mint isn't sweetened heavily; it's allowed to read as actual mint. That's deliberate. At 12 to 16.5 mg per pouch (the standard tiers in our stock), heavy sweetening would clash with the strength and feel artificial.

White Fox flavours

Five White Fox variants are currently in stock, from 3 to 16.5 mg per pouch: White Fox All White Portion (the original mint, regular slim format, 12 mg per pouch), White Fox Double Mint (a layered mint profile with cooling depth, regular slim, 12 mg), White Fox Peppered Mint (a sharper, more peppery mint, slim, 14.3 mg), White Fox Full Charge (16.5 mg) and White Fox Mint 3mg (the mild option at 3 mg). The wider White Fox lineup includes Black Edition in some markets, but it isn't currently part of our European stock.

White Fox strengths and formats

White Fox sits in the strong tier across most of the range, 12 to 16.5 mg per pouch, with Mint 3mg as the mild exception. The format is slim, around 0.7 g per pouch, with cans typically holding 20 to 24 pouches. Compared to Killa or Pablo, White Fox's drier construction makes the same labelled mg feel sharper at first contact and steadier afterwards. We've mapped this against every other brand we stock in the Strength Guide.

Free EU shipping on orders over €50. Discreet packaging on every order.

New to the brand? Read White Fox flavours and strengths explained.

Frequently asked

Which White Fox should I start with?

If you've used a strong nicotine pouch before, White Fox All White Portion is the cleanest entry point: the original mint at 12 mg, the version against which the rest of the range is calibrated. White Fox Double Mint is the next step if you want a layered mint with more cooling. Peppered Mint is for anyone who wants a sharper, slightly more aggressive mint character.

How strong is White Fox?

White Fox ranges from 3 mg (Mint 3mg) to 16.5 mg (Full Charge) of nicotine per pouch at Pouchspot. Double Mint and Mint Slim are 12 mg, Peppered Mint 14.3 mg.

Why does White Fox feel stronger than other 16 mg pouches?

The pouch is drier and has a higher pH than wetter alternatives like Killa or Cuba. Drier pouches with higher pH release nicotine faster on first contact, so the sensation in the first ten minutes is sharper even when the labelled mg is the same. The total nicotine over the full release is comparable; what differs is the curve.

What is White Fox made of?

The base is plant fibre with eucalyptus and pine-fibre components, plus pharmaceutical-grade nicotine, flavour oils, sweeteners, and pH balancers. No tobacco leaf, no tobacco extract.

Is White Fox suitable for beginners?

White Fox Mint 3mg is a mild option. The other flavours, at 12 to 16.5 mg, are not a starting point.

Is White Fox the same as snus?

No. Traditional Swedish snus contains tobacco; White Fox does not. White Fox is a tobacco-free nicotine pouch, often called tobacco-free snus in everyday usage. The format and feel are similar, the regulatory category and ingredients are different.