Apres Snus & Nicotine Pouches
The Stockholm flavour brand with the pastel cans
Apres is a tobacco-free snus and nicotine pouch brand that launched in 2020 from Apres Nicotine AB, a Stockholm-based independent producer. The brand built its identity around two design choices: editorial-style flavours (Lemon Curd, Ice Tea Peach, Tangerine Spritz, Raspberry Liquorice) rather than the standard mint-and-fruit catalogue, and a pastel can design that reads more like specialty coffee packaging than convenience-store nicotine. The result is a brand that works for a specific kind of pouch buyer: design-aware, flavour-curious, willing to pay slightly more for refinement.
The Apres catalogue we stock
Apres covers a wide flavour range across three strength tiers (regular, Extra Strong, Hyper Strong) plus selected Petite Mini variants:
Tea and citrus: Apres Ice Tea Peach is the brand's signature, available across all four format/strength combinations (regular, Extra Strong, Hyper Strong, Petite Mini). Apres Lemon Curd runs the lemon side at three strengths (regular, Extra Strong, Hyper Strong), with the curd-style sweetness softening the lemon into something rounder than a typical citrus pouch.
Mint: Apres Mint at regular and Apres Menthol at Extra Strong and Hyper Strong cover the cooling end. The mint line is more restrained than most: less aggressive cooling, more herbal mint character.
Cola and tangerine: Apres Cola runs across regular, Extra Strong, Hyper Strong, and Petite Mini. Apres Tangerine Spritz covers regular, Extra Strong, and Hyper Strong with a sparkling-citrus profile.
Fruit: Apres Banana (regular, Hyper Strong, Mini) and Apres Cactus Lime (Extra Strong, Hyper Strong) cover the fruit shelf with characteristic Apres restraint: each is recognisable, neither is candy-sweet.
Berry and liquorice: Apres Blueberry (regular, Hyper Strong) and Apres Raspberry Liquorice (Petite Mini, Extra Strong) cover the berry and liquorice corners. Raspberry Liquorice is an unusual combination that works particularly well in the small mini format.
Strength tiers
Apres uses a three-tier system. Standard variants sit at around 6 to 7 mg per pouch (mild). Extra Strong runs around 11 mg (regular tier). Hyper Strong pushes to around 17 to 20 mg (extra-strong tier). The Petite Mini format runs at the standard mild strength. Same flavour profile across all tiers within a flavour line; the difference is purely in mg, not in flavour development.
For mapping Apres tiers against every other brand we carry, see the Strength Guide.
Format and feel
All Apres slim pouches are around 0.7 g per pouch. The Petite Mini variants are around 0.5 g, sitting in the smaller-format niche alongside ZYN Mini and VELO Mini. The pouch construction is moderately moist, with flavour release at the front of the experience and a longer tail at the back. The cans themselves are recyclable plastic, with the pastel colour-coding system that's become Apres's visual signature.
Free EU shipping on orders over €40. Discreet packaging on every order.
Frequently asked
Which Apres should I start with?
For a first Apres, Apres Mint or Apres Lemon Curd at the standard strength (around 6 mg) are the cleanest entries. To test the brand's distinctive editorial flavours, Apres Ice Tea Peach is the signature: a peach-iced-tea profile that's rare in the wider European catalogue and works well as a daily option.
What's the difference between Extra Strong and Hyper Strong?
Extra Strong sits at around 11 mg per pouch (regular strength tier). Hyper Strong sits at around 17 to 20 mg (extra-strong tier). Same flavour profile in both; the difference is nicotine load. If Extra Strong feels not enough after regular use, step up to Hyper Strong in the same flavour rather than changing flavour.
What's the most popular Apres flavour?
Apres Ice Tea Peach is the brand's signature and the volume leader. Apres Lemon Curd and Apres Cola are close behind. The Hyper Strong variants of Lemon Curd and Cactus Lime are particularly popular among people moving up from the brand's standard tier rather than coming in cold.
Is Apres premium?
Apres sits in the premium tier in our catalogue, alongside Skruf, Loop, and Lundgrens. Pricing reflects that: slightly above budget brands like Cuba and Killa, in line with VELO and ZYN. The premium positioning is matched by flavour development quality and design rather than by marketing claims.
Is Apres the same as snus?
No. Traditional Swedish snus contains tobacco; Apres does not. Apres is a tobacco-free nicotine pouch, often called tobacco-free snus. The format and feel sit close to snus; the regulatory category and ingredients are different.
Where can I buy Apres with EU shipping?
This collection ships free across the EU on orders over €40, with discreet packaging on every order. We deliver to Germany, Ireland, Italy, Spain, Portugal, and Poland. Current rates and timings are listed on the shipping page.