Iceberg Snus & Nicotine Pouches
The candy-flavour extra-strong line
Iceberg is a Polish tobacco-free snus brand from Neoptolem, sold as an extra-strong nicotine pouch. Originally founded in Russia and now produced in Poland, the brand sits firmly in the extra-strong category (16 mg per pouch and up, with several products at 50 mg) and runs one of the most distinctive flavour catalogues in that strength tier. Where most extra-strong brands lean into mint and ice variants, Iceberg leans into candy and fruit profiles: bubblegum, gummy bears, dragon fruit, guava lime. The result is a strength tier that doesn't feel clinical.
The Iceberg catalogue we stock
Iceberg's active catalogue covers the candy-fruit extra-strong territory:
Cherry and stone fruit: Iceberg Cherry Apricot Gum is a stone-fruit blend with the gum sweetness profile that runs through Iceberg's range.
Tropical fruit: Iceberg Dragon Fruit Extreme at 50 mg is the strongest fruit pouch we stock. Iceberg Guava Lime Extreme balances tropical fruit against citrus.
Berry: Iceberg Raspberry Gum Extreme, Strawberry Banana Gum Extreme, and Strawberry Pomegranate Extreme 50mg cover the berry shelf at extreme strengths. The "Gum" suffix on most Iceberg products refers to the gum-candy flavour profile, not the format.
Candy and watermelon: Iceberg Gummy Bears Extreme reads exactly as advertised: a gummy-bear candy profile in pouch form. Iceberg Watermelon Lime adds citrus to the watermelon base.
Strength range
Iceberg starts at 20 mg per pouch and pushes up to 50 mg in the Extreme line. This is firmly in the extra-strong tier, and not a starting point for nicotine pouches. If you're new to pouches or coming from milder strengths, Iceberg will overshoot. The recommended approach is to work up to extra-strong through Mild, then Medium, then Strong before crossing into Iceberg territory.
For mapping Iceberg's strength against every other brand we carry, see the Strength Guide.
Format and feel
All Iceberg products are slim, all-white, with 20 pouches per can. The pouch construction is moist, which means flavour and nicotine release quickly from first contact. Combined with the high mg loadings, that produces a sharper first-minute experience than a drier extra-strong pouch (like White Fox Black Edition or Pablo Exclusive) at similar strength. Worth knowing if you're comparing across the extra-strong tier.
Free EU shipping on orders over €40. Discreet packaging on every order.
Frequently asked
How strong is Iceberg?
Iceberg's standard line sits at 20 mg per pouch. The Extreme variants reach 50 mg. Both tiers are firmly in the extra-strong category and not recommended starting points. For comparison, mild pouches sit at 4 to 6 mg, regular at 6 to 12 mg, strong at 12 to 16 mg, and extra-strong at 16 mg and above.
Which Iceberg should I start with?
For a first Iceberg, the 20 mg variants (Watermelon Lime, Cherry Apricot Gum, Strawberry Banana Gum Extreme) are the gentler entries in the brand's range. None of these are entry-level pouches in the wider category, but they're the milder end of Iceberg specifically. Don't start here unless you're already comfortable in the strong tier (12 to 16 mg).
What does "Extreme" mean in Iceberg products?
Extreme is Iceberg's top strength tier, usually at 50 mg per pouch (or noted directly on the can, like Dragon Fruit Extreme 50mg). The standard Iceberg line is around 20 mg; Extreme variants sit roughly 2.5x stronger. Both are extra-strong category, but Extreme is firmly at the upper end of what's available in any tobacco-free pouch.
Why does Iceberg taste like candy?
The flavour development at Iceberg leans into candy and gum profiles rather than the fresh-fruit or mint profiles that dominate the extra-strong tier elsewhere. Iceberg products use the word "Gum" in many flavour names to signal this: gummy-candy character rather than fresh-fruit character. Whether you find that more or less appealing depends on what you're looking for in an extra-strong pouch.
Is Iceberg suitable for beginners?
No. At 20 mg minimum and 50 mg maximum, Iceberg is well above the comfortable starting range for someone new to nicotine pouches. Begin with our Mild range (4 to 6 mg) and only consider Iceberg if you've worked through Medium and Strong over weeks or months and consistently found them underwhelming.
Is Iceberg the same as snus?
No. Traditional Swedish snus contains tobacco; Iceberg does not. Iceberg is a tobacco-free nicotine pouch, often called tobacco-free snus in everyday usage. The format and feel sit close to snus; the regulatory category, ingredients, and strength range are different.
Where can I buy Iceberg with EU shipping?
This collection ships free across the EU on orders over €40, with discreet packaging on every order. We deliver to Germany, Ireland, Italy, Spain, Portugal, and Poland. Current rates and timings are listed on the shipping page.