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Kelly White are nicotine pouches (tobacco-free snus) from White Industries AB in Stockholm, launched 2021, built on design and lighter strengths. Shop Kelly White at Pouchspot, 4 to 10 mg in mini and slim, from €3.60, free EU shipping over €50.
Every Kelly White strength on our five-dot scale
Questions about strength or how pouches work? Read the strength guide.
Kelly White is a tobacco-free snus and nicotine pouch brand from White Industries AB, based in Stockholm and launched in 2021. The brand built its identity around flavour and design rather than strength: a lighter mg range than most, paired with glitter cans that look closer to cosmetics packaging than to convenience-store nicotine. If you care as much about how a flavour reads as how strong a pouch feels, Kelly White is built for you.
The flavour work is where Kelly White stands out, leaning bright and fruit-forward rather than mint-first. Sparkling Strawberry carries a champagne-like fizz over the strawberry. Hot Cherry pairs sweet cherry with a chili edge that arrives at the finish. Cucumber Mint is genuinely refreshing, more cucumber than menthol. Around those sit Sweet Peach, Raspberry Lemon, Sweet Melon Mint, Strawberry Lime and Crispy Apple, all holding the same bright, sweet-without-being-sticky register. For something cooler there's Cool Mint, Sweet Peppermint and Minty Grape.
Kelly White comes in two formats. The slim pouch is the standard option, sitting comfortably under the lip with a long-lasting flavour release. The mini is smaller and sits more discreetly, a better pick when you want the pouch to be barely noticeable. Both use a slightly moist formula, which gives a steady release rather than a sharp spike. Cans hold 20 pouches, and the glitter can design makes a flavour easy to spot in a bag or pocket without reading the label.
Strength runs from 4 mg up to 10 mg per pouch (10 to 16.6 mg/g), which keeps Kelly White at the milder, more approachable end of the category. "Strong" and "Extra Strong" in the name mark the stronger slim flavours. Because the mini is smaller, the same mg sits in less material: 5 mg per pouch works out at 10 mg/g in a slim and 12.5 mg/g in a mini.
If you want something firmer, the strong or extra strong brands are the better place to look. We've mapped every Kelly White variant against the rest of the brands we stock in the Strength Guide.
Kelly White costs from €4.29 per can, or from €3.60 per can in the 40-pack. The Slim Strong and Slim Extra Strong flavours sit a little higher, at €5.10 to €5.45 per can. Delivery is free from €50; current rates and timings are on the shipping page. Discreet packaging on every order.
Kelly White pouches at Pouchspot range from 4 to 10 mg of nicotine per pouch (10 to 16.6 mg/g). Each product page shows the exact strength, per pouch and in mg/g.
Slim is the standard pouch, with a longer, steadier release and a slightly fuller feel under the lip. Mini is smaller and sits more discreetly, with a sharper, shorter release because the same mg is packed more densely (5 mg: slim 10 mg/g, mini 12.5 mg/g). Choose slim for a longer session, mini when you want it less visible.
Sparkling Strawberry is the brand's flagship: fizzy strawberry, as a Slim at 5 mg and as a Mini at 6 mg per pouch. If you like it fresh, go for Cucumber Mint; if you enjoy a little heat, Hot Cherry.
No. Traditional Swedish snus contains tobacco; Kelly White does not. Kelly White is a tobacco-free nicotine pouch, often called tobacco-free snus in everyday usage. The feel sits close to snus; the ingredients and the regulatory category are different.
Every Kelly White can holds 20 pouches, slim or mini. A single can costs from €4.29, or from €3.60 per can in the 40-pack.
Place one pouch between your upper lip and gum and leave it there; there's no need to chew or suck it. Take it out when the flavour fades and put it in the bin. Whether nicotine pouches are allowed where you live is covered on our where is snus legal page.
