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Kelly White are nicotine pouches (tobacco-free snus) from White Industries AB in Stockholm, launched 2021, built on design and lighter strengths. Shop 15 Kelly White products at Pouchspot, 4 to 7.5 mg in mini and slim, from €3.60, free EU shipping over €50.
Every Kelly White strength on our five-dot scale
Questions about strength or how pouches work? Read the strength guide.
Kelly White is a tobacco-free snus and nicotine pouch brand from White Industries AB, based in Stockholm and launched in 2021. The brand built its identity around flavour and design rather than strength: a lighter mg range than most, paired with glitter cans that look closer to cosmetics packaging than to convenience-store nicotine. If you care as much about how a flavour reads as how strong a pouch feels, Kelly White is built for you.
The flavour work is where Kelly White stands out, leaning bright and fruit-forward rather than mint-first. Sparkling Strawberry carries a champagne-like fizz over the strawberry. Hot Cherry pairs sweet cherry with a chili edge that arrives at the finish. Cucumber Mint is genuinely refreshing, more cucumber than menthol. Around those sit Sweet Peach, Raspberry Lemon, and Sweet Melon Mint, all holding the same bright, sweet-without-being-sticky register.
Kelly White comes in two formats. The slim pouch is the standard option, sitting comfortably under the lip with a flavour release that holds for around 45 minutes. The mini is smaller and sits more discreetly, a better pick when you want the pouch to be barely noticeable. Both use a slightly moist formula, which gives a steady release rather than a sharp spike. Cans hold 20 pouches, and the glitter can design makes a flavour easy to spot in a bag or pocket without reading the label.
Strength runs from around 4 mg up to 8 mg per pouch, which keeps Kelly White at the milder, more approachable end of the category. We've mapped every Kelly White variant against the rest of the brands we stock in the Strength Guide.
Free EU shipping on orders over €50. Discreet packaging on every order.
For a first Kelly White, Cucumber Mint or Sweet Peach at the lower strength are the gentlest entries: light, refreshing, and easy to like. If you want to see what makes the brand distinctive, Sparkling Strawberry shows off the fizzy character that sets it apart, and Hot Cherry is the one to reach for if you enjoy a little heat.
Yes. The whole range sits between 4 and 8 mg per pouch, which is mild to regular by our scale. Kelly White is built around flavour and design rather than high strength, so if you want something firmer, the strong or extra strong brands are the better place to look.
Slim is the standard pouch, with a longer, steadier release and a slightly fuller feel under the lip. Mini is smaller and sits more discreetly, with a sharper, shorter release at the same labelled mg. Choose slim for a longer session, mini when you want it less visible.
No. Traditional Swedish snus contains tobacco; Kelly White does not. Kelly White is a tobacco-free nicotine pouch, often called tobacco-free snus in everyday usage. The feel sits close to snus; the ingredients and the regulatory category are different.
This collection ships free across the EU on orders over €50, with discreet packaging on every order.Current rates and timings are listed on the shipping page.
