Lundgrens nicotine pouches, Swedish heritage in landscape flavours
Lundgrens is a range of tobacco-free nicotine pouches from Fiedler & Lundgren, a Malmö maker with more than two centuries of heritage in smokeless products. Now part of British American Tobacco, the company launched its all-white pouch line in 2022, drawing on the same expertise behind VELO. What sets Lundgrens apart is its sense of place: each flavour is named for a specific Swedish landscape.
Lundgrens flavours
The landscape concept runs through the whole range. Äng captures wild meadow berries. Dunge evokes forest fruits with herbal undertones. Fjällskog brings a mountain-berry freshness. Rimfrost is the cooling option, a blend of mint, eucalyptus, and menthol. The flavours are built to feel rooted rather than candy-sweet, which fits a brand with this much history behind it.
Lundgrens format
Lundgrens uses a fuller pouch format with 21 portions per can, closer to the original Scandinavian portion than a slim. The pouch material is micro-perforated for a quicker flavour release, and the catch lid is made from bio-based plastics. If slim feels too small, this is a more substantial pouch under the lip.
Lundgrens strength
Most varieties sit at 8 mg per pouch, in the regular tier, while Rimfrost extends up to 15 mg for anyone who wants more intensity. We've mapped every Lundgrens variant against the rest of the brands we carry in the Strength Guide.
Lundgrens nicotine pouches, frequently asked questions
Which Lundgrens should I start with?
For a first Lundgrens, Äng (meadow berries) or Rimfrost (mint) at 8 mg are the cleanest entries: a heritage Swedish brand at a comfortable regular strength in the original portion size. Step up to Rimfrost at 15 mg only once the 8 mg tier feels too gentle.
What does the landscape naming mean?
Each Lundgrens flavour takes its name from a Swedish landscape word. Äng means meadow, Dunge means grove, Fjällskog means mountain forest, and Rimfrost means frost. The names point to the character of each flavour and to where the brand sits in the Scandinavian tradition.
How is the Lundgrens format different from a slim pouch?
Lundgrens uses a fuller portion than a standard slim, with 21 pouches per can and a micro-perforated material for quicker flavour release. It sits more noticeably under the lip and gives a longer, fuller release, closer to traditional Swedish snus in feel.
Is Lundgrens the same as snus?
No. Traditional Swedish snus contains tobacco; Lundgrens does not. Lundgrens is a tobacco-free nicotine pouch, sometimes called "tabakfreier Snus" in everyday German. The feel sits close to snus, but the ingredients and the regulatory category are different.
Where can I buy Lundgrens nicotine pouches with EU shipping?
This collection ships free across the EU on orders over €40, with discreet packaging on every order. Current rates, delivery countries, and timings are listed on the shipping page.