Lundgrens is a tobacco-free nicotine pouch brand from Fiedler & Lundgren, a Swedish manufacturer based in Malmö with over two centuries of heritage in smokeless products. Now part of British American Tobacco, the company launched its all-white pouch line in 2022, drawing on the same deep expertise behind VELO.
What sets Lundgrens apart is its sense of place. Each flavor is inspired by a specific Swedish landscape: Äng captures wild meadow berries, Dunge evokes forest fruits with herbal undertones, Fjällskog brings mountain berry freshness, and Rimfrost delivers a cooling blend of mint, eucalyptus, and menthol. Most varieties sit at 8mg per pouch, while Rimfrost extends up to 15mg for those who prefer more intensity. Cans hold 21 pouches in a fuller format, with micro-perforated material for quicker flavor release and a flexible catch lid made from bio-based plastics. Rooted in tradition, built with intention.