Pablo

Pablo Snus & Nicotine Pouches

What is Pablo snus?

Pablo is the extra-strong tobacco-free snus from NGP Empire, sold as a high-strength nicotine pouch. It launched in 2017 from NGP Empire, the Danish parent company also behind Killa. Where Killa sits a step lower with a broad flavour range, Pablo sits at the extra-strong end with a more focused catalogue. The two share construction (slightly moist slim pouches, fast release at first contact, candy-leaning flavour engineering) but sit in different strength brackets. If you've worked through Killa and want the same NGP feel at higher mg, Pablo is the natural step up.

Pablo flavours

Alongside the newer Silver and Gold lines listed further down, the core of the Pablo catalogue is the Exclusive range plus a dedicated mint sub-line:

Pablo Exclusive is the brand's signature line at 30 mg per pouch. The flavour spread runs from candy through fruit to mint: Frosted Mint, Banana Ice, Bubblegum, Strawberry Lychee, Pink Lemonade, Watermelon Lemon and Blue Mint. The "Ice" in some names is menthol cooling layered over the fruit base, which gives the high-mg pouches a sharper front-end and offsets some of the candy sweetness.

Pablo Ice Cold is the most searched Pablo flavour and, with Pablo X Ice Cold, the dedicated mint variant of the brand. Both carry 24 mg of nicotine per pouch; X Ice Cold has the sharper menthol profile. Both are high strength, and neither is a starting point. For a smaller format there is Pablo Mini Ice Cold at 15 mg. Grape Ice, Cola and the other fruit and mint flavours of Silver and Gold are in the list below.

Pablo snus strength: how much nicotine per pouch

Most of the Pablo range is high strength: Pablo Exclusive carries 30 mg per pouch (50 mg/g), Pablo Ice Cold 24 mg (30 mg/g) and Pablo X Ice Cold also 24 mg. The "50 mg" on the Exclusive cans, which people search as "Pablo snus 50 mg", is mg per gram, not per pouch. Even Pablo Silver, the mildest line at 10 mg (14.3 mg/g), is not a starting point for nicotine pouches. If you're new to the format, begin with our Mild range and work up. If you're stepping up from milder pouches, our Strong range is the next step, not Pablo Exclusive or Ice Cold. Coming directly to Pablo's strength produces dizziness and stomach discomfort for most people without significant prior nicotine exposure.

The slim pouches weigh around 0.6 to 0.7 g and have a moist build that releases flavour and nicotine quickly. Compared to a drier extra-strong pouch like White Fox, Pablo Exclusive feels significantly sharper at first contact. Total session length is comparable to other extra-strong pouches; the curve is steeper.

For mapping Pablo's tiers against every other brand we carry, see the Strength Guide.

Pablo Mini vs Slim: format and cans

Pablo Silver, Gold and Exclusive are slim pouches with 20 per can; Ice Cold and X Ice Cold also come with 20 pouches. Pablo Mini Ice Cold and Mini X Ice Cold are smaller mini pouches with 30 per can. The packaging follows a clear visual signature: dark cans for the standard Exclusive line and white cans for the Ice Cold variants.

Pablo price and delivery

Every Pablo can costs from €4.09 at PouchSpot, or from €3.43 per can in the 40-pack. Delivery to a DHL Service Point is free from €50; see the shipping page for details. Discreet packaging on every order.

New to the brand? Read Pablo flavours and strengths explained, and see how it compares in Killa vs Pablo, ZYN vs Pablo, and Rabbit vs Pablo.

Pablo lines by strength

• Pablo Silver, 10 mg per pouch (14.3 mg/g): e.g. Grape Ice, Cold Mint, Blue Raspberry
• Pablo Mini Ice Cold, 15 mg (30 mg/g), 30 pouches per can: Mini Ice Cold, Mini X Ice Cold
• Pablo Gold, 17 mg (24.3 mg/g): e.g. Grape Ice, Frosted Mint, Cola, Dark Cherry
• Pablo Ice Cold, 24 mg (Ice Cold: 30 mg/g): Ice Cold, X Ice Cold
• Pablo Exclusive, 30 mg (50 mg/g): e.g. Frosted Mint, Banana Ice, Bubblegum

Frequently asked

How strong is Pablo snus?

Pablo comes in 10 to 30 mg of nicotine per pouch at PouchSpot: Silver 10 mg (14.3 mg/g), Mini Ice Cold 15 mg (30 mg/g), Gold 17 mg (24.3 mg/g), Ice Cold 24 mg (30 mg/g) and Exclusive 30 mg (50 mg/g).

What does 50 mg mean on Pablo?

The 50 mg on Pablo Exclusive cans is mg per gram. Per pouch it is 30 mg of nicotine. That is very strong and meant for experienced users only.

Which Pablo should I start with?

Pablo Silver at 10 mg is the mildest Pablo line, but it is still not a starting point. If you are new to nicotine pouches, start with our Mild range instead and work up through Medium and Strong over weeks of regular use before considering Pablo.

Is Pablo the same as snus?

No. Traditional Swedish snus contains tobacco; Pablo does not. Pablo is a tobacco-free nicotine pouch, often called tobacco-free snus in everyday usage. The format and feel sit close to snus; the regulatory category, ingredients, and strength range are different.

What Pablo flavours are there?

Pablo comes in mint, fruit, cola and candy flavours. Ice Cold is the most searched: a sharp mint, also available as X Ice Cold and in the Mini format. Fruit runs from Grape Ice and Pineapple to Tropical Punch and Strawberry Kiwi, Cola comes in the Gold and Exclusive lines, and Bubblegum is the candy option in Exclusive.

How much does Pablo cost?

A can of Pablo costs from €4.09 at PouchSpot, or from €3.43 per can in the 40-pack, the same across all lines. Delivery to a DHL Service Point is free from €50; details are on the shipping page.

How do you use Pablo nicotine pouches?

Place one pouch between your upper lip and gum and leave it there; don't chew or swallow it. Because Pablo is so strong, use one pouch at a time. When you're done, take it out and put it in the bin.

How long does a Pablo pouch last?

That is up to you: you take the pouch out whenever you like. Because Pablo pouches are moist, flavour and nicotine come through fast and are strongest at the start, then fade gradually. Session length is comparable to other extra-strong pouches; the curve is just steeper.