XO is a Swedish nicotine pouch brand from BAS Nordic AB, based in Malmö. The range leans into bold, fruit-forward flavors like Blueberry, Grape, and Watermelon Chili, all in a slim format with 20 pouches per can. At 8mg per pouch, XO sits at a comfortable middle ground that works well whether you are settling into pouches for the first time or looking for something with a bit more character than a standard mint.

What stands out about XO is the flavor work. These are not shy, single-note pouches. The profiles are layered and distinct, with enough personality to keep things interesting without trying too hard. Tobacco-free and made in Sweden, XO is a solid pick for anyone drawn to fruit flavors who still wants a well-made, reliable pouch. Browse the full XO range above.