XO nicotine pouches, fruit-forward from Malmö

XO is a range of tobacco-free nicotine pouches from BAS Nordic AB, based in Malmö. The range leans into bold, fruit-forward flavours at a comfortable middle strength, which makes it work whether you are settling into pouches for the first time or want something with more character than a standard mint.

XO flavours

The flavour work is the draw. These are not shy, single-note pouches: Blueberry, Grape, Watermelon Chili, and Icy Citrus are layered and distinct, with enough personality to stay interesting without trying too hard. Watermelon Chili adds a warm edge to the melon, and Icy Citrus pairs bright citrus with a cooling finish.

XO format

XO runs a slim pouch with 20 per can, made in Sweden. The slim format sits comfortably under the lip and gives a steady release across the session.

XO strength

XO sits at 8 mg per pouch, a comfortable middle ground in the regular tier. That single strength keeps the choice simple: pick by flavour. We've mapped XO against the rest of the brands we carry in the Strength Guide.

XO nicotine pouches, frequently asked questions

Which XO should I start with?

For a first XO, Blueberry or Grape are the most familiar fruit profiles at the brand's 8 mg strength. If you want a bit more character, Watermelon Chili adds a warm edge, and Icy Citrus brings a cooling finish.

Is XO good for someone new to pouches?

At 8 mg per pouch, XO sits in the regular tier, which is comfortable for daily use but not the lightest option we carry. If it is your first ever pouch, the Mild range is a gentler place to begin. If you already use pouches, XO is an easy fruit-forward choice.

What does Watermelon Chili taste like?

Sweet watermelon with a warm chili edge that arrives at the finish rather than the front. It is the most distinctive flavour in the XO line, and a good pick if you enjoy a little heat against fruit.

Is XO the same as snus?

No. Traditional Swedish snus contains tobacco; XO does not. XO is a tobacco-free nicotine pouch, sometimes called "tabakfreier Snus" in everyday German. The feel sits close to snus, but the ingredients and the regulatory category are different.

Where can I buy XO nicotine pouches with EU shipping?

This collection ships free across the EU on orders over €40, with discreet packaging on every order. Current rates, delivery countries, and timings are listed on the shipping page.