NEAFS

The UK ice-forward range

NEAFS launched as a pouch line from ESON, a UK company established in 2015 that first built its name with tobacco-free heated sticks made from tea leaves. The pouch range arrived as a natural extension of the same plant-based, tobacco-free thinking, and runs a distinctive flavour brief: every flavour in the catalogue is built around a cooling menthol layer. Where most brands separate mint from fruit, NEAFS folds them together. The result is a focused six-flavour catalogue where mint, fruit, and berry profiles all share the same icy backbone.

The NEAFS catalogue we stock

NEAFS runs a clean six-flavour, three-strength grid. Every flavour we stock is available across all three strength tiers (Regular, Strong, Extra Strong), so once you find a flavour you like, you can step strength up or down without changing flavour profile.

Mint: NEAFS Ice Cool, Mint Fusion, and Menthol cover the cooling end across all three strengths each. Ice Cool runs a sharper, cleaner cooling profile. Mint Fusion blends spearmint and peppermint for a rounder mint character. Menthol is the most traditional of the three, closer to a straight menthol cigarette flavour than to a layered mint.

Berry: NEAFS Blueberry Ice covers the berry shelf at all three strengths, sweet blueberry layered over cooling menthol.

Fruit: NEAFS Mango Ice (tropical mango with menthol) and Lush Ice (watermelon with menthol) cover the fruit shelf across all three strengths.

Strength tiers

NEAFS uses three strengths across the catalogue: Regular at 8 mg per pouch (upper-mild tier), Strong at 12 mg (regular-to-strong tier), and Extra Strong at 16 mg (lower end of the extra-strong tier). The "Extra Strong" label sits at the entry point of extra strong rather than at the upper end. If you want pouches above 16 mg, look at Cuba, Pablo, or Iceberg.

For mapping NEAFS strength tiers against every other brand we carry, see the Strength Guide.

Format and feel

All NEAFS pouches are slim format, all-white, with a plant-fibre cellulose construction. The pouch material is designed to sit comfortably under the lip without abrasion, with a soft texture that releases flavour and nicotine across roughly 30 minutes of use. The all-cooling flavour philosophy means even the fruit pouches read partly as mint, which makes NEAFS a useful brand for anyone who finds pure-fruit profiles too sweet without a menthol counterweight.

Free EU shipping on orders over €40. Discreet packaging on every order.

Frequently asked

Which NEAFS should I start with?

For a first NEAFS, Ice Cool Regular or Mint Fusion Regular at 8 mg are the gentlest mint entries. If you want to test the brand's fruit-with-ice signature, Blueberry Ice Regular or Mango Ice Regular at 8 mg are the cleanest fruit starting points. None of the 8 mg variants are aggressive; they sit in the upper-mild tier.

How strong is NEAFS?

NEAFS uses three strengths: 8 mg per pouch (Regular), 12 mg (Strong), and 16 mg (Extra Strong). For comparison: mild pouches sit at 4 to 6 mg, regular at 6 to 12 mg, strong at 12 to 16 mg, and extra strong at 16 mg and above. NEAFS Extra Strong sits at the entry point of the extra-strong tier rather than its upper end.

What's the difference between Ice Cool, Mint Fusion, and Menthol?

All three are mint variants, but they differ in profile. Ice Cool is the sharpest and cleanest, closest to a pure cooling sensation. Mint Fusion blends spearmint and peppermint for a rounder, more complex mint. Menthol is the most traditional, closer to a cigarette-style menthol than to a layered mint.

What does Lush Ice taste like?

Lush Ice is a watermelon profile with a cooling menthol layer over the top. The watermelon reads sweet and juicy at first contact, with the menthol cooling sitting underneath. It's the most summer-leaning flavour in the NEAFS range.

Where are NEAFS pouches made?

NEAFS pouches are made in the UK by ESON, the parent company that also produces NEAFS heated sticks. The ingredients are plant-based: cellulose, flavouring, water, and pharmaceutical-grade nicotine salt.

Is NEAFS the same as snus?

No. Traditional Swedish snus contains tobacco; NEAFS does not. NEAFS is a tobacco-free nicotine pouch, sometimes called "tabakfreier Snus" in everyday German usage. The format and feel sit close to snus; the regulatory category and ingredients are different.

Where can I buy NEAFS with EU shipping?

This collection ships free across the EU on orders over €40, with discreet packaging on every order. We deliver to Germany, Austria, the Netherlands, Belgium, France, Spain, Italy, and most other EU member states. UK shipping is also available; current rates and timings are listed on the shipping page.