NEAFS is a UK-based nicotine brand from ESON, a company established in 2015 that first made its name with tobacco-free heated sticks made from tea leaves. The move into nicotine pouches came as a natural extension, bringing the same plant-based, tobacco-free philosophy into a slim pouch format with 20 pouches per can.

The range leans into cooling, ice-forward flavors: Mango Ice, Blueberry Ice, Lush Ice, Ice Cool, Mint Fusion, and Menthol. Strengths sit at 8mg, 12mg, and 16mg per pouch, placing NEAFS firmly in the strong to extra-strong category. Each pouch is built with what the brand calls comfort pillow technology, designed to reduce gum irritation for a smoother feel throughout use. For those who already enjoy bolder nicotine experiences and gravitate toward icy, menthol-led profiles, NEAFS offers a focused lineup without unnecessary complexity. Clean format, direct flavors, no tobacco.