Medium
The middle strength tier
Medium covers the regular-strength tier, sitting between mild (4 to 6 mg) and strong (12+ mg). This is the most-stocked strength range in the category, the level most people settle on after working through mild for a week or two, and the level where the widest brand and flavour variety is available. Around 6 to 12 mg per pouch covers most of what you'll find here, depending on the brand's labelling convention.
What sits in Medium
Medium spans the full flavour range. Mint products at this strength include ZYN Cool Mint, VELO Crispy Peppermint, Skruf Fresh Mint S3, Loop Smooth Mint Strong, and Loop Ice Cool Mint Strong. Berry options sit here too: Skruf Purple Cassice S3, Skruf Indigo Berry, Lundgrens Ang and Dunge. The fruit and citrus shelves contribute Loop's Strong line (Hot Peach Strong, Red Chili Melon Strong, Hot Mango Strong, Jalapeno Lime Strong), VELO Lime Flame, Apres Lemon Curd, and most of the XQS Strong range.
Coffee and liquorice fill out the rest: Loop Creamy Cappuccino Mini, ZYN Coffee Mini S4, Helwit Mocha Slim, Skruf Nordic Liquorice S4, ZYN Violet Licorice S3, Lundgrens Manskara, VELO Salty Liquorice. Plus the Classic and Regular format products that all sit at this tier.
Who Medium suits
Medium works for anyone who's tested mild and wants more, or anyone with prior nicotine exposure who's coming directly to the regular tier. It's also the sensible default for daily use: enough strength to feel the pouch working, not so much that you build up tolerance quickly. If you're not sure where to start with strength, Medium is more often the right answer than Mild for people who already know they want noticeable nicotine in their pouches.
Stepping up or down
If Medium feels too much, drop to Mild for products in the 4 to 6 mg range. If Medium feels not enough after regular use, step up to Strong (12 to 16 mg) or Extra Strong (16 mg and above). For mapping all strength tiers across all the brands we carry, see the Strength Guide.
Free EU shipping on orders over €40. Discreet packaging on every order.
Frequently asked
How many mg is "Medium" strength?
Medium covers roughly 6 to 12 mg per pouch in our catalogue, depending on the brand's labelling. ZYN S3, Skruf S3, and most products labelled "Regular" sit at the lower end. Loop's "Strong" tier and Killa products sit at the upper end of Medium. The exact mg per pouch is on each product page.
Which Medium pouch should I start with?
For a first Medium pouch, ZYN Cool Mint at around 6 mg or Skruf Fresh Mint S3 at around 8 mg are the cleanest entries: balanced flavour, well-known brands, the standard reference points the rest of the tier is calibrated against.
Is Medium too strong for beginners?
For a first nicotine pouch ever, start with Mild (4 to 6 mg). Medium is the right starting point if you're already familiar with nicotine pouches at lower strengths, or if you're moving from a higher-nicotine product (a stronger pouch line, traditional snus) and want to find an everyday default.
Are Medium nicotine pouches the same as snus?
No. Traditional Swedish snus contains tobacco. The Medium-strength pouches in our catalogue are tobacco-free, often called tobacco-free snus in everyday usage.
Where can I buy Medium nicotine pouches with EU shipping?
This collection ships free across the EU on orders over €40, with discreet packaging on every order. We deliver to Germany, Ireland, Italy, Spain, Portugal, and Poland. Current rates and timings are listed on the shipping page.