Zeronito is a nicotine-free, tobacco-free pouch brand from Microzero AB, a family-run company based in Gothenburg, Sweden. Launched in 2020, everything is produced in-house with its own lab testing, giving the brand full control over quality from start to finish.
The range comes in both slim and large formats, with flavors spanning Icy Mint, Melon Rush, Exotic, Cola, Blueberry Chilli, Strawberry Lime, Black Cherry, and Espresso. Stark replicates the character of traditional snus for those who miss the familiar feeling, while Enbär (Juniper) leans into something more distinctly Swedish. Some products include caffeine for a gentle lift. Each pouch lasts around 45 minutes and contains no nicotine, no tobacco, and no other stimulants unless noted. Zeronito is built for anyone who enjoys the ritual of a pouch but wants to step away from nicotine entirely, whether as a transition or simply a preference.