Zeronito nicotine-free pouches, from a Gothenburg lab

Zeronito is a range of nicotine-free, tobacco-free pouches from Microzero AB, a family-run company in Gothenburg. Launched in 2020, everything is produced in-house with its own lab testing, which gives the brand full control over quality from start to finish. Zeronito is built for anyone who enjoys the ritual of a pouch and wants the flavour and the format without the nicotine.

Zeronito flavours

The range is wide for a nicotine-free brand. Flavours span Icy Mint, Melon Rush, Exotic, Cola, Blueberry Chilli, Strawberry Lime, Black Cherry, and Espresso. Stark replicates the character of traditional snus for anyone who misses the familiar feeling, while Enbär (Juniper) leans into something more distinctly Swedish. Some products also include caffeine for a gentle lift.

Zeronito formats, Slim and Large

Zeronito comes in both slim and large formats. The slim sits more discreetly under the lip, while the large holds more material for a fuller, longer release. Each pouch lasts around 45 minutes and contains no nicotine, no tobacco, and no other stimulants unless noted on the can.

Zeronito, nicotine-free by design

Zeronito is nicotine-free across the entire range, so there is no strength tier to choose. The decision is purely flavour and format. A handful of products add caffeine for a light lift, which is always noted on the can, so you can pick a pouch with or without it. For how the rest of our catalogue maps by strength, see the Strength Guide.

Zeronito nicotine-free pouches, frequently asked questions

Which Zeronito should I start with?

For a first Zeronito, Icy Mint in the slim format is the most familiar entry: a crisp mint with no nicotine. If you want something more distinctive, Stark gives you the closest thing to a traditional snus character, and Enbär brings a juniper note you will not find in most pouches.

Is Zeronito really nicotine-free?

Yes. Zeronito contains no nicotine and no tobacco. The pouch material, the flavour work, and the format match a standard pouch, so it is there for anyone who wants the ritual and the taste without the nicotine. Where a product adds caffeine, that is noted on the can.

What is the difference between Zeronito Slim and Large?

Slim is the smaller pouch, sitting more discreetly under the lip with a sharper, shorter feel. Large holds more material for a steadier, longer release. Both run the same flavours, so the choice is about feel and discretion.

Is Zeronito the same as snus?

No. Traditional Swedish snus contains tobacco and nicotine; Zeronito contains neither. Zeronito is a tobacco-free, nicotine-free pouch, sometimes called "nikotinfreier Snus" in everyday German. The feel sits close to snus, but the ingredients and the regulatory category are different.

Where can I buy Zeronito pouches with EU shipping?

This collection ships free across the EU on orders over €40, with discreet packaging on every order. Current rates, delivery countries, and timings are listed on the shipping page.