Zeronito

Zeronito Nicotine-Free Pouches

The nicotine-free specialist from Gothenburg

Zeronito is a nicotine-free, tobacco-free pouch brand from Microzero AB, a family-run company in Gothenburg. Launched in 2020, everything is produced in-house with its own lab testing, which gives the brand full control over quality from start to finish. Where most nicotine-free options are side lines from nicotine brands, Zeronito is built for the category from the ground up: for anyone who enjoys the ritual of a pouch and wants the flavour and the format without the nicotine.

Zeronito flavours

The range is wide for a nicotine-free brand. Flavours span Icy Mint, Melon Rush, Exotic, Cola, Blueberry Chilli, Strawberry Lime, Black Cherry, and Espresso. Stark replicates the character of traditional snus for anyone who misses the familiar feeling, while Enbär (Juniper) leans into something more distinctly Swedish. Some products also include caffeine for a gentle lift, always noted on the can.

Formats: Slim and Large

Zeronito comes in both slim and large formats. The slim sits more discreetly under the lip, while the large holds more material for a fuller, longer release. Each pouch lasts around 45 minutes and contains no nicotine, no tobacco, and no other stimulants unless noted on the can. Because the whole range is nicotine-free, there is no strength tier to choose: the decision is purely flavour and format. For how the rest of our catalogue maps by strength, see the Strength Guide.

Free EU shipping on orders over €50. Discreet packaging on every order.

Frequently asked

Which Zeronito should I start with?

For a first Zeronito, Icy Mint in the slim format is the most familiar entry: a crisp mint with no nicotine. If you want something more distinctive, Stark gives you the closest thing to a traditional snus character, and Enbär brings a juniper note you will not find in most pouches.

Is Zeronito really nicotine-free?

Yes. Every Zeronito flavour is nicotine-free (0 mg), with the same size and taste as a nicotine pouch.

What is the difference between Zeronito Slim and Large?

Slim is the smaller pouch, sitting more discreetly under the lip with a sharper, shorter feel. Large holds more material for a steadier, longer release. Both run the same flavours, so the choice is about feel and discretion.

Is Zeronito the same as snus?

No. Traditional Swedish snus contains tobacco and nicotine; Zeronito contains neither. Zeronito is a tobacco-free, nicotine-free pouch, often called nicotine-free snus in everyday usage. The feel sits close to snus; the ingredients and the regulatory category are different.